Systematic Design
Approach

Design System Manager Product Designer

Resume

Mar 2025 - Present
Senior Product Designer
Apr 2022 - Mar 2025
Senior Product Designer / Design System Manager
  • Designed a knowledge gap detection service, integrating Gemini 2.0 Flash to support diverse content formats.
  • Led the AI search experience design, incorporating LLM (PaLM 2), Vector, and Semantic Search with RAG evaluator integration.
  • Initiated the mobile app design process, identifying key issues, conducting user research, and establishing a scalable feedback loop.
  • Developed and maintained Happeo’s design system (Vesa), aligning it with product growth through phased integration strategies.
  • Designed an advanced analytics dashboard, introducing sophisticated filters and data visualization tools.
UX Engineering Chapter Leader
  • Led the UX Engineering (UXE) chapter, managing 3 UX designers, 1 researcher, and 4 engineers.
  • Established and maintained SONNAT Design System, serving 50M monthly users.
UX Engineer
  • Redesigned Divar’s platform website and PWA, leveraging user data and usability testing for improved navigation.
  • Led a 10+ member front-end team (Android, Android TV, iOS, web/PWA) to implement a progressive design system.
  • Founded Iran’s first UX Engineering (UXE) team, handling recruitment and evaluation of design engineers.
Co-Founder, Product Designer
  • Co-founded Praxo, a health record management platform for medical professionals.
  • Led product design, UX research, and user interviews.
Iranian TV Channel
Graphic Designer, UX Designer
Ortod Advertising Agency
Graphic Designer, Printing Supervisor

Works